The nation’s largest homebuilders are using online home tours because it enabled home buyers to immerse themselves in a realistic experience and see the home for every angle, something that is not always easy to accomplish with traditional still images.
That’s why Matterport 3D Tours have become one of the most powerful tools to showcase properties. Let’s see 4 ways home builders can use 3D tours to help improve their marketing strategy
Model Home 3D Tours
A model home may be in a completely different city than your homebuyer, however, they can enjoy a self-directed virtual tour, using a mouse to walk into every room and interact with the spaces. Buyers can experience the overall design concept, flow, room dimensions, and even the quality of construction as if they were there. They can also use the dollhouse view to see the whole property at once or the floorplan view for a top-down perspective.
Using Mattertag™ Posts to provide detailed information about the features and finishes, making the tour an even more effective online sales tool. Mattertag Posts are informative without interrupting, and they are proven to drive longer engagement and more return visits.
Because VR tours are available to so many more potential buyers than model homes, the number of showings is typically multiplied.
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Capture Every Plan
A model home can only present one of the infinite possible finished home designs. 3D Matterport Tours enable you to show your buyers with entirely different visions. Now you can showcase optional floor plan distributions, elevations, finishes, and fixtures than what one model can show.
With Matterport 3D Tours all the homes you build for customers could become virtual models, demonstrating a wide range of available looks and features. Increase your sells by showcasing the full range of your building capabilities. All options are now visible, you’re no longer limited to the imaginations of your buyers.
Custom Home Showcase
For custom home builders, a portfolio of work is critical for referrals and building your client base. Just imagine you just finish a marvelous custom home, it looks awesome and of course, you want everybody to see it. But, you can’t have future clients visiting inside someone else home.
Having a 3D Tour is a luxurious showcase of workmanship and fine quality materials. Most importantly it makes possible for your prospects to tour the homes and to appreciate your capabilities as a builder. Showcasing custom homes also seduces homebuyers into falling in love with more elaborate and expensive options for their finish-outs.
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Design Center 3D Tours
Let your client get an idea of what to spect in the design gallery, this extra time allows them to explore their choices in colors, textures, and materials for flooring, fixtures, and other options in advance, that way its easier for them make desitions about what they want for the new home.
